One of the questions that many bloggers express is, “How to I write content articles from home and make money?” To find out I began my blogging experiment, and got sidetracked having way too much fun just writing about my experiences, and hearing back from other folks. However, as my spammers informed me, that is not how to make money writing content as an independent contractor. Here are 5 simple ways to use Google’s Keyword Planner to help you earn income from your writing.
Know What People Want to Read
First, if you want to write content posts, you have to know what people want to read. This post is the result of using Google’s new product called Keyword Planner. This is Google’s newest tool to help advertisers use the right buzz words in their ads to target the biggest market. It is simple to use. Enter a few words to start that have something to do with what you know. I chose: “blog, content, education”. You enter your website, and choose a product category, and press enter. Even if you don’t have a product, you can pick something from the list that describes your website. It is surprising which words are popular, and which are not. You can see what readers search most often, and you can also find out how much competition you would have for buying an ad for that word. The chart also tell you the cost of purchasing that word so your article places high on the Google search engine. It could cost me as much as $212 a day to buy 0-49 clicks some of the words I found and go to the top of the heap on the search engine! You bid on how much you would like to pay. Yikes! :)
Use the Highest Use Words in Your Post Title
Maybe you don’t want to pay for a Google Ad. Use the statistics you found to write a title for your post. For example, “content writers” is a popular search, while “how to write a blog” is not even though both choices are about writing content. If you use the word content writer you will get higher traffic than if you don’t use those words.
Use the High Search Words in your Ad Boosters
Many people who write blogs, like me, have fan pages as well. Most serious content writers sell their content, gather their reader’s email addresses, and offer a product. On their Fan pages they have advertising, and they pay for that service. If you are going to pay to gather attention for your services, it just makes sense to know what words attract the most searchers.
Use the High Search Words to Combat Writer’s Block
Maybe you are not trying to make a fortune writing your blog, but you wake up and think, “What am I going to write today?” And you draw a big blank. This is pretty normal, which is why challenges and contests are so popular. The trick is how to weave in what you already know into a great article that people want to read. Keywords is the tool which makes that great – not just good- post possible. I just went down the list of possible keywords, chose ones that I knew something about, and narrowed it from there to high versus low-key words. From my list I had only 10 words. That made it easy to pick only one of those which was a highly searched keyword.
Use Your Stats to Search for Key Words
My top searched key words are “authentic assessments for social studies.” I entered those words into the Google Keyword Planner. I had 25 people this month who have searched for some variation of that subject. Google showed that only 560 people have searched for that topic. I feel that I got a pretty good market share with my old article, so I don’t think I would ever consider buying an ad for using those words. There is low competition for the words. A much more frequently employed word would be “education websites.” The cost for buying those keywords is high as well.